The True Cost Documentary Review – Are We Destroying the World and Our Lives for Fashion?
Having worked in both the fashion industry and retail, I have observed the complex dynamics behind the products we see on store shelves. Employees are often underpaid and overworked, while the markup on clothing is extremely high. This means that the labor involved in creating these garments rarely reflects the final retail price. These experiences gave me a deeper understanding of the disconnect between production costs and consumer pricing, which aligns closely with the themes explored in The True Cost documentary. It raises important questions about sustainability, ethics, and the real price of fashion beyond what we pay at the register.
The documentary selected for analysis in this paper is titled The True Cost, directed by Andrew Morgan and released in 2015. With a duration of roughly 92 minutes, this film is available on Netflix and YouTube. It scrutinizes not only the economic implications of fast fashion but also the environmental damage and worker exploitation caused by this industry. The title may come across as subtly ironic, but given the credibility of its distribution platform and the expertise of its creative team, the documentary stands as a dependable resource for in-depth examination. Thus, The True Cost serves as a valuable asset for a research paper focusing on the pressing environmental concerns facing the contemporary fashion sector.
Summary
The main premise of the documentary The True Cost was that the phenomenon of fast fashion has severe global repercussions related to the environment as well as working conditions for the workers involved in the production of apparel. The documentary’s continuous argument was that the low visible price of clothing to the consumer in values of money corresponds to an incredibly high invisible price that includes environmental toxicity and exploitation of workers from developing countries. The aim of the creator was to communicate those implications to audiences in order to encourage the consciousness in consumers regarding their garments purchases. The documentary made those comparisons regarding pollution, exploitation, and corporate integrity by interviewing actual factory workers, demonstrating statistics, discovering facts, and resorting to first-hand evidence. Altogether, it is possible to say that the provided evidence makes a sound argument that is persuasive and supported by expert insight, the interviews of different stakeholders, as well as video materials supporting the common statement about untraceable exploitation caused by fast fashion.
Critique
In terms of the facts provided by the documentary, The True Cost had a relatively high level of accuracy as compared to the textbook and the related peer-reviewed articles. The documentary, just like the other sources, emphasizes the idea that the fast fashion industry is generally unsustainable. This idea delivered by the film is in line with the recent results of the research on the sustainability of the fast fashion industry, which demonstrated its growing contribution into the overall resources depletion and pollution (Niinimäki et al., 2020). The documentary’s arguments about the global textile industry and its role in the water shortage and hazardous waste were most obvious and reasonable according to my knowledge. However, in this case, it would be fair to suppose that real need to create a bigger impact to the audience through extreme case visualization led to the overstatement of one particular aspect of filming (Life Is My Movie Entertainment, 2022).
Nevertheless, I believe that the filmmakers most probably reached the desired result of raising awareness in the audience by combining convincing proof, dozens of personal stories, and visually appealing statistics related to the issues not covered by both customers’ and policy-makers’ attention. On a side note, the movie briefly touches on another important theme: the comparison of past slavery in the United States and the present-day condition of fast fashion. The fast fashion business is one of the world’s most labor-intensive and labor-exploitative industries, but the documentary does not go in-depth on this aspect. The filmmakers returned to the beginning of the fashion cycle from the cotton plant and the history of its farming. They talked about pesticide usage and interviewed an organic cotton farmer. What they did not do is a historical inquiry that would lend more depth to the notion of a systemic exploitation; thus, leaving the viewers with a vague idea of the current fashion industry as a modern exploitative business, which may be compared to slavery, but with no further development on that idea.
Facts and Politics
At the same time, part of the information presented in the film was particularly relevant because it was addressed straight to the environmental damage and social inequality outlined by The True Cost. The latter explained that one cotton shirt takes 2700 liters of water to produce — this claim, presented as shocking at first, used to highlight garment industry and environmental destruction keywords that were discussed lately in reviews of water quality disasters as well (Bailey et al., 2022). Moreover, workers’ testimonies about poison-related working conditions and poverty-level salaries offered another perspective on the real price of cheap garments. The film explained that developing countries have even more significant inequities in terms of environmental and human costs, which worsen the situation for each other as they result back in the supply chain (Valenti, 2020). Politically, The True Cost was very outspoken against all multinationals and, in general, consumer tendencies; however, due to the focus on particularly shocking scenarios, perhaps it is not as scientific in terms of evidence choosing and framing.
Factory Disasters
Furthermore, the human cost of the documentary is complemented by actual incidents of loss within the garment industry. The Rana Plaza disaster in Bangladesh (2013) killed 1,134 people and injured more than 2,500 individuals, making it the deadliest garment-factory disaster to date. The fire that occurred at Tazreen Fashions in 2012 killed at least over 117 people, while the fire that killed an estimated 260 workers at the Ali Enterprises garment factory in Pakistan in 2012. These and many other similar clothing manufacturing incidents highlighted the systemic negligence and unsafe working environment that ultimately place human lives at risk to make affordable clothing. The incidents highlight the importance of understanding the ‘true cost’ of clothing, and that price previously lacked huge losses in human lives.
Conclusion
All in all, under consideration is the film titled The True Cost that has manifested itself as a successful documentary form of the media instrument. It does deliver the critical message regarding the pernicious nature of the fast fashion industry on human and environmental wellbeing, taking the personal-investigative style typical of the documentaries and contributing to the public discourse regarding the concerning state of affairs related to mass-market clothing consumption and production. Much of its focus on the issues of environment degradation and human exploitation is closely aligned with the sustainability and social justice themes elaborated on in the course. The film may serve as an easily accessible and attractive media tool for supporting responsible behavior of consumers and other actors with regard to clothing procurement and sourcing. In terms of the coverage within the course, the documentary The True Cost has proved to be a significant and appropriate addition to the sustainability discussion relating to the fashion industry.
